Feature Radiators

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We are an ISO 9001 accredited companywhy buy from feature radiators

Need any help or advice on buying radiators? Call 01274 567789

Click here to read what our customers say about us

OUR PRODUCTS  -  they're second to none

OUR SERVICE  -  we're dedicated to making your experience of buying radiators as easy and enjoyable as possible

AND OUR REPUTATION  -  we're widely regarded as the best in the business.  The first of our kind, we lead where others follow.  We are a family business where every customer counts. With years of experience behind us, we have a proven track record, and are here to stay.

We have been independently recognized as a reputable company

In 2005, Feature Radiators was named as one of the top ten national finalists in HSBC's Small Business Awards.  "Pioneers of the radiator world, Feature Radiators have played a major role in the way we perceive the household radiator.  The company have gone from strength to strength, thanks to its unique vision, quality products and unrivalled service.  The number of repeat customers and word of mouth recommendations speaks volumes.  I am delighted their achievements have been recognized. " commented Lucy Rushworth of HSBC.  To date, Feature Radiators are the only radiator company to have been selected for this award.

Our prices are highly competitive

Well known and respected within the industry, our direct arrangements with leading importers and manufacturers enable us to provide quality radiators (many exclusive to us) at highly accessible prices.

We are a true specialist

We specialize in radiators, just radiators. Radiators are not a side-line for us.   Our sales team's product knowledge is unrivalled.  They can direct you to the best radiators available for your project, in terms of style, budget, lead-time and performance, which in turn will save you time, money and stress.

Our sales team don't work on commission.  Their goal is simply to find you the right radiators, no matter how big or small your project and whether you are a trade or retail customer.  We want you to recommend us, and the honest, unbiased advice of our sales team reflects this.

We have a designated technical department, with years of relevant experience, to help with more complex issues.  And if you're not au fait with all things technical, our team are happy to talk directly to your plumber, heating engineer or project manager.

We hand pick the best products on the market

Our collection is made up of the best radiators on the market in terms of quality, design and value for money.  Our experts have a keen eye for detail and innovation and have only selected products which are finished to a high standard and are made to last.  In other words, we've done the research for you and only sell products we believe in.

We are not in the business of selling cheap radiators or towel rails where the quality is inferior and the finish is poor (such as nasty brackets or rough chroming).  Similarly, we won't promote a radiator if it doesn't represent good value for money, even if the quality is good (e.g. where the performance is poor and the price high).

We strive to stay on top of industry developments, to make sure that our range always includes the best radiators available.  If we can't find what our market wants, then we commission it.  These exclusive lines have proved popular and have become the envy of our competitors.

You can see our products on display in our showroom

Our radiators can be seen "in the flesh" at our showroom, where there are over 150 radiators and towel rails on display, making it the most comprehensive collection in the UK.  Visitors travel from all corners of the UK to visit us.  We've had customers travel from as far away as Cardiff, Southampton, Exeter and Aberdeen (and the neighbours of the Cardiff couple visited us the following week!).  Orders can be placed over the phone or by email, but if you prefer to see and touch the radiators, and meet our experts in person, then a visit to the showroom is well worthwhile.

We are responsible sellers - in it for the long haul

We don't sell online for good reason.  Although from our point of view it would be cost effective, we don't think online selling is responsible or appropriate for the radiator market as it is today.  And the regular feedback we get from disgruntled customers of website only operations, backs this up. There are simply too many issues that need to be clarified and explained before you can reach an informed decision.  By talking to you, we can ensure that we sell you the right radiators for your project - matching your requirements in terms of heat output, dimensions, design, budget and lead-time.  If your chosen item is out of stock and you're in a rush, then we can suggest good alternatives, saving valuable time. We can also make you aware of other relevant issues such as how the delivery procedure works or information specific to a particular style.  However limited or extensive your knowledge of radiators and central heating systems, we are here to help.

We treat our customers the way we would want to be treated

Our customer services team are here to ensure that you are kept informed throughout.  Our service is friendly, honest and efficient.  Unlike many of our competitors, we have sufficient staff to ensure that our telephones are always answered during office hours, and your enquiries are dealt with promptly.

We are always keen to hear customer feedback as we are constantly reviewing our procedures and adapting where necessary.

We are here to help if things go wrong

An important point in choosing where to buy your radiators from, is what happens if things go wrong?  As with any other product you purchase, there is always a risk, however minor, of the goods arriving damaged, or with a manufacturing fault.  If problems arise, we won't disappear, we will work with you and strive to find the best solution.  If a replacement is needed, we appreciate the inconvenience caused, and will pull out all the stops to get it to you as soon as possible.

We deliver nationwide for a nominal charge

We deliver all over the UK mainland (and off the mainland if there's a bridge e.g. Anglesey).  We don't deliver direct to places outside the UK mainland, but can deliver to a nominated shipping agent, for onward transmission to site.  We use transport companies that specialize in handling fragile goods to limit the risk of damage, and subsidize the cost, rarely charging more than 25 per consignment.


Customer feedback


Hi Jason,
Brackets arrived safely thanks!
Radiators up on the wall looking great and really heating the room, although we shouldn't need them on in June!
Thanks to you and Josie (and Josh) for helping us out of the fix.
Kind regards


Hi Olivia,
Just to say, thank you very much for your rapid and professional response.
Keep up the great work.
All the best


Thanks Josie
All good and fab service & support throughout - you have addressed the issue promptly, I really couldn't ask for more.
Thank you to you & the Team


Hi Jason that is brilliant thanks very much for this wonderful after sales service very much appreciated these will enhance the radiators even more
Thanks again 


Dear Jason
We met in your showroom Wednesday last week - I was the guy from Bristol via Burnley - and you were most helpful; it was a really useful visit for me. 
Many thanks
David Sunter


Hi Jason,
Yes good to speak to you as well its always nicer doing business with nice people 
Hope to do some ore business one day 
Kind regards
Bryan Gilmartin


Thank you so so much for all the help and I will def come back to you for next rads and promise not to be the customer from hell!
All the best


Hi Josie,
Just to let you know that our radiators have arrived and they are fab!
Thank you for your assistance!
We'll be in touch again!


Thank you so much Helena.
Friday am will be perfect.
We kept the packing so we can wrap it up again and it should be protected OK.
Excellent customer service!
Pauline Nottingham


Hey Josie,
Thanks for all your help.
Great service! Great products.
I'll be buying from you guys again soon.
Kind regards,


Dear Gavin
Thank you for your assistance to date. It's refreshing to find a firm so efficient and easy to deal with and we look forward to dealing with you through again through Mr Leatham and our contractors in the south-west.


Hi Jason
Just a quick email to say the new radiators and valves look great. Many thanks for organising such prompt delivery.
Best wishes
Helen Fortune-Jones


My husband and I came across the Feature Radiators website when we were researching suppliers for the renovation of our house back in 2010. The service that we received from everyone at the company was excellent, right through from receiving technical advice to ensuring delivery in time, everything was perfect. It meant that when we came to needing to replace another radiator the first supplier we thought to contact was Feature Radiators and once again we have received excellent service. In particular Jason was very courteous and prompt at contacting me regarding availability of parts for the radiator we were ordering. From both experiences of using Feature Radiators we would have no hesitation in recommending them and will use them again if we ever need new radiators. 
Mr & Mrs R. Smith, Malvern, Worcs.


Hi Joel,
Just to let u know the radiators were picked up on Friday and replacements brought at the same time. I would like to say big thanks and congratulations on a brilliant after care service it is the best I have ever experienced, oh and also the main thing the replacement radiators are perfect 
Thanks once again for such great service

Just took delivery of the radiator , just wanted to say thank you for the speedy delivery and your wonderful customer service !
Thanks again
Kind regards 


Dear Frankie and team,
Thank you all for your help. The rads look amazing and I will certainly be ordering more for my extension!
You were all very helpful and it is much appreciated.
Best regards


Thanks Josie and also to Jason for being so effective in helping us choose the right radiator and giving excellent technical advice.


Thank you very much for your help again! I have received the part. 
I will definitely add your company to my favorites! 
Have a great weekend!
Kind regards,


I would like to thank you for your help and swift correspondence which I cannot fault and the company should be proud to have someone employed within their company who is customer focused and will go out of their way to help resolve any given issue. I in no way hold you responsible for any of the issues we have had this is down to the quality of the goods provided by the company. 
Many thanks 


Dear Josie and Helena,
I've read through the order and all is good, thank you.
I'm looking forward to having your lovely radiators in my house.
You have a great website and customer service.
With best wishes


Just to let you know the radiator arrived today as promised and it is fantastic - just what we wanted! I shall definitely be back to purchase more of these radiators form you soon.


Hey Joel
I just wanted to let you know that I've got the replacement foot.
Many thanks for swapping it.
It's a pleasure to do business with a company that treats its customers well.



Just to let you know that the brackets arrived today and are brilliant.
Super service --- thanks for helping me.
Happy Xmas -- Martin.


Dear Helena
You may recall that I purchased 2 Etonian radiators in Farrow and Ball Olive colour. Thought you may like to have some feedback.
Having recently installed the 2 radiators, you may like to know that they look 'stunning' in their setting. They are of an outstanding quality both in design even having the details of the castings, of a solid robust construction and have that 'look' of an authentic period piece. In attention they are 'fit for purpose' as give off a very good amount of heat.
The plumber was most complimentary to have such precise pipe measurements, as he had anticipated to take a day to install not just the 2 hours!
Hasten to add, everyone that has come into contact with the radiators are very complementary of the workmanship.
The whole process has been most positive, right from the start of understanding radiator options, the order process, all the way through to the delivery service in which I was kept updated as to anticipated eta on the day.
Can you please pass on my sincere compliments to your team. 

Best regards


Terrific! Samples already here and we will get back to you asap.....as someone who is known for her efficiency, I'd just like to say that I think your efficiency is awesome (and much appreciated)!!

Best Wishes

Thanks very much. 
I have bought radiators from other online suppliers in the past and have found your service is by far the best - both in terms of enquiry answering (your staff are the most helpful, knowledgeable, friendly and responsive) and in terms of order processing and delivery. It can be a challenge to replace heating systems but it makes it easier with assistance of the type your company provides ! 



Hi all,
Just an update.
Even my plumber was impressed with the quality and fitting of the radiator supplied, I was pleased with the style and price and it looks brilliant!!
Your advice has been really professional, you know your stuff.

Thanks again.
Clive (Dorset)


To Whom It May Concern
I am pleased to return your joining tool, on which I have paid a 100 deposit.
I would also like to add a big thank you to your team for providing such a friendly and helpful service.  Such wonderful customer service is hard to come by these days!

Best Wishes
Kirsten Sees


Thought you would like to know that I received my Hot Spring 120 chrome raddy this morning.
I've plumbed it in and it has taken pride and joy in our kitchen.
I am very impressed with your company.  Impressed with your courier, it arrived at 8.30 this morning.
Thanks for doing business with me.  It was Nick who I dealt with.  I will be recommending your company to all my friends.
When I have tiled I will forward a pic of the raddy if you're interested. If not, no problem.

Thanks and god bless

Greg Wakefield
Hemel Hempstead.

Dear Feature Radiators,
Our radiators have just been delivered, thank you, they are great!
I would like to thank you all for the fantastic service you have offered us over the past few weeks.  Whilst buying our cast iron radiators we have found all staff to be polite, knowledgeable and helpful and even the delivery driver was friendly and on time!
We look forward to doing business with you again and would definitely recommend your products and service! Thank you and well done!

Dr E Russell

Dear Phil,
We've just today received delivery of a Rococo with brass wheelhead valve(s) and just wanted to say a quick thank you for the radiator.  Both the radiator and valves have exceeded our expectations and we were also very impressed with the care taken with the delivery of the item.  Expect to hear from us as soon as my wife starts nagging me to decorate the other rooms!

Once again, many thanks.
Chris (& Sharon) Acaster

Dear all,
I just wanted to thank you for all your help and efficiency regarding the purchase of our radiators.  Feature Radiators have been extremely helpful right from the beginning with the advice and help Jason gave us when we were first choosing our radiators to resolving the problem with the leaky radiator.
We have just completed a complete refurbishment of our house and encountered a number of problems from a couple of other companies with the quality of the product supplied.  Neither of those companies has provided us with the customer service that Feature Radiators have.

Thank you very much.
Kind Regards
Karen Rakowska

Dear Nick,
Please find enclosed cheque in payment for the Millenium radiator.  Many thanks for your helpful guidance - such good service from you again.

Your faithfully
Trevor Campbell

Just to let you know that our Decoral Radiators have arrived safely and we are very pleased.  Hopefully the fitting will be as straight forward as the purchasing.  I wanted to thank you for your excellent service and to say how much we enjoyed our visit to your showroom.  We will certainly be recommending Feature Radiators to our friends.

Thanks again,
Gill James

Dear Feature Radiators,
Just to let you know that my radiator arrived safely today and it is beautiful.
Thank you very much for supplying the radiator.  I can't wait to see it in position.

With kind regards

Radiators received without a hitch.  Thanks for a smooth transaction.

Donald McIntyre.


Dear Helena,
Thanks for all your help, it has been great working with you over the past couple of weeks.  I would appreciate your current brochures etc and updated price lists.

Many thanks
Richard Ewen RIBA
Richard Ewen Architects


Dear Phil,
Many thanks for the towel fittings that you sent for the radiator.  We are making use of one which is doing okay so far.
Thanks for your prompt reply to my enquiry.  Your service has continued to be excellent.

Geraldine McHugh.


Dear Helena,
Just to let you know that we received the replacement radiator last Tuesday and it is now fitted and working.  Thank you for your concern and prompt action over the damaged radiator, it was much appreciated.

Jackie France.


Hello Joel,
Many many thanks for the information about how to attach a new section to the decoral radiator. Your instructions are exemplary.
And please don't worry about the time it takes to get stuff posted to Shetland. I've lived here for five years and I'm used to it now.
Just two wee things 'afore I go'. Firstly will it be relatively straightforward to remove the cracked section? And finally could you please send me one more bottle of inhibitor as we used the other one when we tried to install the cracked radiator?
Once again I am very very happy with the radiators. They look great and I think they're a great product. More than that I can't tell you how much my wife and I appreciate the level of service, the quick and helpful communication and the overall professionalism and care shown by you and your team thus far.

Stephen McCormack


Dear All,
I just wanted to say a big thank you to everyone who helped us get the radiator we wanted, in the colour we wanted.  I know it must have been as frustrating for you as for us, but I was delighted with the level of service you gave us.  It was so refreshing to be kept in the picture throughout.  You will be pleased to know that I still love the colour and it matches everything perfectly - it was worth the wait.
I have already recommended you to a number of friends and hopefully we will see you again as the house renovation progresses (slowly!).

Again, many thanks
Annys and Steve Busby


Thanks Jason, 
The service that we've had so far has been EXCELLENT and professional. It just goes to show" US YORKSHIRE FOLK" work so hard. Its been a pleasure working with a fellow Yorkshire man.
All the very best for the future. I'm sure that your company will go from strength to strength even in the credit crunch because of the excellent customer service you offer. 



Hi Dave,
Arrived 9am today.
Thank you for all your support during this process. The customer service you have given before and after purchase can only be described as 100%. You are a credit to your company and I would strongly recommend your business and yourself [ I already have ] to anyone seeking your products.
I still find it refreshing to be treated with respect as a customer when buying products where my technical detail knowledge is limited.
We are looking forward to completing our project in the next two week and I am sure the rad's will complete the final touch.

With very best regards.
Ken Haselden.


Hi Joel,
Ouch !
Many thanks for your letter.
I thank you for your kind offer to still help me and I realise that you are in no way obliged to make such an offer. Many thanks once again. Whenever I have occasion to contact your company I am always impressed by the bright and friendly attitude and you seem genuinely interested in helping your customers both new and existing.

Good luck in your future business dealings.
John Behardien


Hi Dave,
My heating installation is all done, bar actually connecting the gas and water.
The guy doing the work said that whoever he spoke to at Feature Rads had been very helpful about how to join the radiator that was in several parts, so thanks again. I can't fault the service you've provided and would have no hesitation in recommending you to anyone.
The Bordo rads are exactly right for the house - not too old-fashioned but more in keeping than standard rads.



And some words from a young fan who visited our showroom...
Heaters heaters they are warm and cosy, you can put them in your house and it will make the house nice and snug. There are heaters all different shapes and sizes, circular, square, triangular and cylinder. They can be big, small, medium sized and titchy.

You can paint them or put stickers on them. You can get all different colours, pink, blue, black, gold, silver, green, orange, rosey red and lilac. You can have them horizontal and vertical! You can have old ones and modern ones. You can have ones that you can hang your clothes on. You can have ones that can put things in and you can even sit on some ones. You can get ones that are mirrors and you can get ones with lights in or on. Heaters are great!

Poppy Lewis-Brown


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Feature Radiators Ltd, The Old Post Office, 134 -140 Main Street, Bingley, BD16 2HL

email: contact@featureradiators.com

tel. 01274 567789 fax. 01274 561183

all sales are subject to our standard terms and conditions

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