Unique, beautiful, functional, bespoke, electric, contemporary, vertical, traditional, designer, towel rails…. Feature Radiators’ range has it all!

Our products combine form and function in an array of shapes, sizes and finishes, from ultra-minimal, to heated works of art, all guaranteeing quality, design and value.



Phone, email or chat live to us online and let us know what you want, from the sublime to the ridiculous, as no requirement is beyond the knowledge of our fantastic radiator experts.

You will have a dedicated salesperson, whom can offer a wealth of knowledge and enthusiasm for your project, be it for 1 radiator or 100 and whether we are dealing with you face-to-face or in another time zone!



“Quality” is an over-used term but, here at Feature Radiators, we mean it.  Our range is made up of quality products that meet our stringent criteria and have been pro-actively sourced and carefully selected by our experts from a worldwide market.

Our service is second-to-none, with a conscientious team that ensure excellent customer service, from enquiry to order and beyond.



Our collection is made up of the best contemporary, designer, traditional cast iron and electric radiators and heated towel rails on the market in terms of quality, design and value for money.
Feature Radiators' team at the Keighley and Airedale Business Awards


The business was launched in 2000, by a husband and wife team, and we are still proud to call ourselves a family firm.  Feature Radiators’ people it what makes it stand out from the rest as no where else can you get the enthusiasm, knowledge and experience all in one place.

We pride ourselves on going that extra mile wherever possible leading to many happy customers and an award-winning brand.



Our website features a selection of videos from our Youtube channel showing our range of radiators, our services and expert advice to help you answer any radiator related questions.

Feature Radiators’ Youtube Channel

How efficient are electric radiators
Choosing a flat panel radiator
How to bleed a radiator


Customers travel from all over the UK to visit our showroom, as it is centrally located and the largest in the UK with over 250 models on display and expert advice on hand.  We offer free on-site parking, disabled access and a warm welcome with wow-factor guaranteed!


Whatever size the project, we are a firm favourite amongst architects, house builders, interior designers, tradesmen, developers and heating engineers as well as home-owners.
  • Gosh, I wasn’t expecting such a prompt response. Particularly on a weekend!

    I look forward very much to the arrival of my new radiator. I only wish I could have had more but I’m sure it will look stunning in our new kitchen/diner.

    Thanks again for all your help on such a small sale and I know where to come if I need anything like this in future although I have already told friends about your amazing service and products.

    Derek C, Somerset
  • Thanks for all your help, if only all online companies could provide the service you guys have!!!!

    Looking forward to receiving the radiator.

    Cheryle D, Essex
  • Just to let you know that the radiators arrived today in excellent condition.  Many thanks to you and the team for all of your assistance (and for the extra protection you added to the packaging!).  It has been a real pleasure to work with you.

    Kory S, France
  • Once again I am very very happy with the radiators. They look great and I think they’re a great product. More than that I can’t tell you how much my wife and I appreciate the level of service, the quick and helpful communication and the overall professionalism and care shown by you and your team thus far.

    Stephen M, Shetland
  • My husband and I came across the Feature Radiators website when we were researching suppliers for the renovation of our house back in 2010. The service that we received from everyone at the company was excellent, right through from receiving technical advice to ensuring delivery in time, everything was perfect. It meant that when we came to needing to replace another radiator the first supplier we thought to contact was Feature Radiators and once again we have received excellent service. In particular Jason was very courteous and prompt at contacting me regarding availability of parts for the radiator we were ordering. From both experiences of using Feature Radiators we would have no hesitation in recommending them and will use them again if we ever need new radiators. 



    Mr & Mrs R. Smith, Worcestershire
  • You may recall that I purchased 2 Etonian radiators in Farrow and Ball Olive colour. Thought you may like to have some feedback.
    Having recently installed the 2 radiators, you may like to know that they look ‘stunning’ in their setting. They are of an outstanding quality both in design even having the details of the castings, of a solid robust construction and have that ‘look’ of an authentic period piece. In attention they are ‘fit for purpose’ as give off a very good amount of heat.
    The plumber was most complimentary to have such precise pipe measurements, as he had anticipated to take a day to install not just the 2 hours!
    Hasten to add, everyone that has come into contact with the radiators are very complementary of the workmanship.
    The whole process has been most positive, right from the start of understanding radiator options, the order process, all the way through to the delivery service in which I was kept updated as to anticipated eta on the day.
    Can you please pass on my sincere compliments to your team. 

    Heather S, Oxfordshire
  • Whenever I have occasion to contact your company I am always impressed by the bright and friendly attitude and you seem genuinely interested in helping your customers both new and existing.

    John B, Manchester
  • And some words from a young fan who visited our showroom…

    Heaters heaters they are warm and cosy, you can put them in your house and it will make the house nice and snug. There are heaters all different shapes and sizes, circular, square, triangular and cylinder. They can be big, small, medium sized and titchy.

    You can paint them or put stickers on them. You can get all different colours, pink, blue, black, gold, silver, green, orange, rosey red and lilac. You can have them horizontal and vertical! You can have old ones and modern ones. You can have ones that you can hang your clothes on. You can have ones that can put things in and you can even sit on some ones. You can get ones that are mirrors and you can get ones with lights in or on. Heaters are great!

    Poppy – aged 7!
  • Hi Dave,
    My heating installation is all done, bar actually connecting the gas and water.
    The guy doing the work said that whoever he spoke to at Feature Rads had been very helpful about how to join the radiator that was in several parts, so thanks again. I can’t fault the service you’ve provided and would have no hesitation in recommending you to anyone.
    The Bordo rads are exactly right for the house – not too old-fashioned but more in keeping than standard rads.

    Andrew M, West Yorkshire
  • Hi Dave,
    Arrived 9am today.
    Thank you for all your support during this process. The customer service you have given before and after purchase can only be described as 100%. You are a credit to your company and I would strongly recommend your business and yourself [ I already have ] to anyone seeking your products.
    I still find it refreshing to be treated with respect as a customer when buying products where my technical detail knowledge is limited.
    We are looking forward to completing our project in the next two week and I am sure the rad’s will complete the final touch.

    Ken H, Lancashire